Cracker Barrel founder lashes out at current management for logo change: 'Throwing money out on the street'

The Cracker Barrel, Tommy Lowe, weighed in Thursday on all the controversy the company has experienced in recent days with its logo change fiasco, assuring during an interview in Nashville with WTVF NewsChannel 5 that the famous food establishment's current management was taking the brand down the wrong path, also expressing his rejection of the new logo that Cracker Barrel used for a couple of days before retracting it.

During the interview, the 93-year-old founder explained that the rebranding was nothing more than "Throwing money out on the street," taking into account not only the decision to revert to the previous logo, but also that such a change was valued at $700 million. "Oh, that's crazy. That's … bland nothing," commented Lowe, who added that he found the new logo "pitiful" and warned the company's current executives that they needed to keep it "country" if they wanted to survive in the marketplace.

Elsewhere in the interview, Lowe explained that Cracker Barrel "It was always a country store for country people," and added that for some reason the current management "just doesn'tunderstand." He added that the new logo was "unfortunate." Similarly, the company founder lashed out at current CEO Julie Masino - who previously ran the Taco Bell restaurant chain - telling WTVF NewsChannel 5 that she didn't seem to understand the brand's roots. "What’s Taco Bell know about country food?" Lowe wondered.