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Starbucks to lay off 300 corporate employees and close several regional offices

The coffee chain announced new cuts in support areas such as human resources, marketing and supply chain. Stores and baristas will not be affected.

Starbucks location

Starbucks locationAFP.

Diane Hernández
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Starbucks announced a new round of corporate layoffs in the country that will affect 300 employees and result in the closure of several regional offices as part of a internal reorganization process led by CEO Brian Niccol. The company says it is seeking to streamline operations, reduce costs and accelerate its corporate transformation.

The cuts will not impact store workers or baristas. The move will focus on corporate support areas such as marketing, human resources and supply chain management. Starbucks also said that, for now, international employees are outside this round, although it acknowledged that it is reviewing its structure outside the United States, which could lead to further adjustments, according to the AP.

Offices in several cities to be closed

The Seattle-based company reported that it will close regional offices with low utilization in cities such as Atlanta, Dallas and Chicago; other reports add Burbank, Calif., among the affected locations.

At the same time, Starbucks is pushing for expansion in other areas of the country. The company recently announced the opening of a new corporate center in Nashville, Tenn., where it plans to create up to 2,000 jobs over a five-year period.

A $400 million plan

Starbucks estimates that this reorganization will cut costs of close to $400 million. Of that total, about $120 million will be in layoffs, while the rest will be related to real estate assets and office adjustments.

The company frames the measures within its Back to Starbucks strategy, designed to recover growth and sustained profitability. According to the company, the initiative seeks to "reduce complexity" and build a more efficient structure.

Brian Niccol's strategy

Since his arrival at Starbucks in 2024, Brian Niccol has driven a broad internal transformation. Over the past year, the company had already eliminated thousands of corporate positions and closed hundreds of stores in different markets.

Despite the adjustments, Starbucks claims that some indicators are beginning to show positive signs. Recent reports point to improvements in comparable sales and an acceleration in growth, although profit margins remain under pressure due to investments made to strengthen the in-store experience.

The company has also announced plans to redesign around 1,000 stores in the country and hire more baristas during high-demand hours, a strategy with which it intends to improve service and win back customers.
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