Target decides to make its LGBT collection invisible to avoid a boycott like that of Bud Light

The company opted to remove some of the Pride merchandise it had prominently displayed in its stores.

Target seems to have changed its mind about the LGBTQ Pride merchandise it had prominently displayed in its stores. A source stated that after an “emergency” meeting, they decided to reduce the collection and move the products from the front to the back of the store.

Nearly a week ago, the company’s CEO, Brian Cornell, made positive comments about the new LGBTQ-themed collection that included everything from rainbow clothing for children to “gender fluid” mugs and transgender apparel.

“The things we’ve done from a DEI [diversity, equity, and inclusion] standpoint, it’s adding value. It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today,” he said.

However, pride in its products seems to have been short-lived. A Target insider told Fox News Digital that management was concerned about the adverse reactions other companies, such as Bud Light and Nike, have received for their woke decisions.

“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” recounted the source, who has been working for the company for nearly two decades.

The person, who came forward to inform, but wishes to remain anonymous, said Target doesn’t usually make such rash decisions, but after an “emergency” call in which they discussed negative reactions to the merchandise, they decided to move the collection from some of the stores.

“The call was super quick, it was 15 minutes. The first 10 minutes was about how to keep your team safe and not having to advocate for Target. The last five was, ‘Move this to the back, take down the mannequins and remove the signage,’” the insider said.

It should be recalled that Bud Light has faced a sharp drop in sales of more than 25% since partnering with a transgender content creator for a marketing campaign. Consumers also recently suggested boycotting Nike for having a trans person promote its range of women’s clothing.