Scooter Braun, one of the most famous talent managers and executives in the music industry, has lost several world-renowned clients recently, such as Demi Lovato, Ariana Grande, Idina Menzel and J Balvin.
Just this week, it came to light that two famous artists broke their working relationship with Braun, which has triggered some rumors and recalled the legal battle that the executive had a few years ago with Taylor Swift. However, insufficient information is currently available to determine what is behind the artist's decisions.
Ariana Grande
After a decade of working together, the famous American singer and actress decided to leave Braun. Although the reason behind this decision has not been reported, Grande has not released a new album since 2020 and seems more focused on her acting career.
Demi Lovato
On the same day that the separation between Ariana Grande and Braun was reported, it came to light that Demi Lovato also decided to cut ties with the music executive. According to a report from Billboard, she wants her career to take "a new direction." However, she has not yet decided who will be her next manager.
Justin Bieber
A few days ago, a rumor began that the performer of "Baby" is looking for a new representative. Although it was later allegedly clarified that the information was false, the reporter who first published the story defended his report.
J Balvin
The famous Colombian singer announced last May that he would not continue with Braun as a representative because he had signed a new management contract with Roc Nation, the company founded by Jay-Z.
Idina Menzel
The Broadway star parted ways earlier this year with Braun. The singer and actress had worked with him as her talent manager since 2019.
Taylor Swift and the legal battle
In 2018, Scooter Braun became the target of criticism after Taylor Swift initiated a legal battle against him for his control over most of the singer's albums, which allegedly led her to experience bullying and blackmail from the executive.
“He’s imploding,” one source says of Scooter Braun, suggesting unsavory revelations are in the works. “It’s a different world since the pandemic. You just can’t be an a--hole like that anymore.” https://t.co/SbfudhuoUB pic.twitter.com/QZYwmYnTNm
— Variety (@Variety) August 22, 2023
Braun, distancing himself from management
Some rumors suggest that the departure of artists from SB Projects (Braun's company) is because the representative is moving away from his daily management to concentrate on his role as CEO of HYBE America, the South Korean entertainment company.
Braun mocks the exodus of artists
On Tuesday, Braun posted a sarcastic comment via X (formerly known as Twitter), apparently mocking the artists leaving his management company.
"Breaking news... I'm no longer managing myself," he wrote.
Breaking news… I’m no longer managing myself
— Scott “Scooter” Braun (@scooterbraun) August 22, 2023
