Nikki Haley, the Republican primary candidate, released her first campaign ad this Thursday titled "Moral Clarity." The former governor of South Carolina released the 30-second video just after learning she has been moving up in the polls.
The video, reports The Hill, will be broadcast starting this Friday on various television stations in Iowa and New Hampshire. These states are the first in the Republican competition and the ad is part of a $10 million investment that Haley's campaign team has made in each state.
The ad begins with Haley at various events she attended when she was governor of South Carolina. The footage is accompanied by a voice-over of her giving a speech in which she claims that "a president must have moral clarity and know the difference between good and evil."
The ad continues with the Republican presidential candidate stating that countries like China, Russia and Iran "are advancing" and that, as a result, "there's chaos in our streets and college campuses." Haley explains in the ad that this has caused security to be "threatened at home and abroad."
The solution lies, she explains, in "a new generation of conservative leadership": "We have to leave behind the chaos and drama of the past and strengthen our country, our pride, and our purpose," says Haley.
Nikki Haley's endorsements
She seems to have the support of a large group of voters. Some think that a Trump-Haley campaign would be the most appropriate to govern during the next legislation.
Not only that, Haley, with messages like this, has achieved important support ahead of the Republican primaries that will take place next year. Americans for Prosperity (AFP), a Super PAC led by the Koch brothers, announced that it would endorse the former governor of South Carolina. Like her campaign ad, the Super PAC believes that she "represents a new generation of conservative leaders":
.@NikkiHaley represents a new generation of conservative leaders who will solve the tough problems and lead our country forward.
Her positive vision for America is what we desperately need.
— Americans for Prosperity Action (@AFPAction) November 28, 2023