Jean Paul Gaultier joins the new trans fashion and hires Lola Rodriguez for his latest women's perfume ad

Renowned fashion brand Jean Paul Gaultier hired a transgender influencer to sell a women's perfume line. Lola Rodriguez, a Spanish national, is the face of the advertising campaign for the new fragrance, Gaultier Divine.

A "Majestic and magnetic floral obsession," says the ad campaign, which was released on Instagram and shared by Rodriguez on her official networks.

The campaign highlights that Gaultier Divine is a perfume created to celebrate the power and uniqueness of women, revealing their "goddess facet."

"Dressed in a sophisticated corset, its bottle encapsulates the most solar perfume: a majestic lily a la Gaultier, an aerial meringue and a fresh salty kiss. What could be more divine than being a woman?" highlights Jean Paul Gaultier's official website.

Prior to the campaign's release, several media outlets indicated that there was information that the fashion brand had recruited transgender TikToker celebrity Dylan Mulvaney as an ambassador, something the company has not confirmed. However, Mulvaney has posted photos on his social media about the perfume.