Nike and Tiger Woods break up after more than 27 years of sponsorship

The sports firm and the American golfer had been working together since 1996.

The contractual relationship between Nike and Tiger Woods has lasted nearly three decades. The sports firm and the American golfer have now ended their relationship. They signed their first commitment in 1996, for which the athlete received 40 million dollars over five years.

"More than 27 years ago, I was fortunate to enter into a partnership with one of the most iconic brands in the world. The days since then have been filled with so many incredible moments and memories that if I started naming them, there would be no end. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way," Woods published in a post on X (formerly Twitter).

The athlete - winner of five Augusta Masters, four PGA Championships and three US Opens, among other titles - added that he will attend the Genesis Invitational to be held between February 15 and 18 in California:

Nike appreciates your commitment

After so many years of contractual relationship, the sports firm wanted to thank Woods for his commitment to what has been his main sponsor for much of his career and for having been one of his great ambassadors:

 

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As reported by ESPN, Woods and Nike extended the contract three times, and it has earned the golfer more than $200 million during the duration of their relationship.