Bud Light's campaign with transgender influencer Dylan Mulvaney -which led to a consumer boycott of the brand- continues to generate controversy on social media. Recently, TV host and podcaster, Joe Rogan, criticized attacking the brand for what he considers a bad decision and said he has been drinking the beverage all his life, prompting a forceful response from Megyn Kelly, who stressed that Anheuser-Busch's CEO has not even apologized.
Why does @joerogan pretend to not know what the budlight boycott is really about? He’s openly against Dylan mulvany and the destructive influence he has on kids but still “drinks” budlight. @joerogan is scared to fully take a side in the culture war. #jre pic.twitter.com/SUMngnnFzH
— Alex (@alexdes7621) August 1, 2023
Why does @joerogan pretend to not know what the budlight boycott is really about? He’s openly against Dylan mulvany and the destructive influence he has on kids but still “drinks” budlight. @joerogan is scared to fully take a side in the culture war. #jre pic.twitter.com/SUMngnnFzH
— Alex (@alexdes7621) August 1, 2023
"The guy has never apologized. He’s never owned up to it. The CEO of Anheuser-Busch, he’s not sorry at all," Kelly said, on SiriusXM's, The Megyn Kelly Show, where the host spoke with Andrew Klavan of the Daily Wire. She added: "He's just sorry that it's become a controversy for him. It's too late to save his brand."
Bud Light is going through difficult times after the controversy generated by the campaign with transgender influencer Dylan Mulvaney. Through a statement released last week it broke down its latest financial results. Anheuser-Busch's revenue from sales of its products fell 10.5% in the United States between April and June compared to the same period last year. Even so, it hides this loss with the fact that the total sum of its revenues -adding other concepts such as, for example, advertising- increased by 7.2%.
The association with Dylan Mulvaney not only affected the economic aspects of the brand, but also its image. As a result of the campaign, Bud Light is out of the top ten most popular beers, according to a ranking. Only 42% of respondents gave it a good rating.
