The storm unleashed by Taylor Swift's recent concert tour rages on. Swift's "The Eras Tour" movie, which gave a behind-the-scenes look of her concert in Los Angeles, hit the big screen last Friday. After only three days in theaters, the film managed to gross more than $100 million and became the most successful concert film at the box office.
The most powerful premiere was in the United States and Canada, where Bloomberg reports the film grossed $96 million, 75% of the total from its opening weekend. In the rest of the world, the figure was much lower, reaching $32 million, according to data provided by Box Office Mojo.
In total, the film grossed $128 million, making "The Eras Tour" the most successful premiere of a concert on the big screen. The forecasts, however, pointed to a somewhat higher figure, close to $145 million. However, Boxoffice Pro Chief Analyst Shawn Robbins assured Bloomberg that the numbers are still very promising, especially in the current climate of seeing movies at the theater:
Variables such as average ticket price, assessing how frontloaded Swift’s fan base would make the film’s presales, and whether or not any traditional marketing would bring out non-Swifties all weighed heavily on the wide range of possible outcomes. Swift, her fans, and the theatrical exhibition industry should all be celebrating the results.
Taylor Swift surpasses Justin Bieber and Michael Jackson
The previous record was held by the recording of a concert that Justin Bieber brought to the big screen in 2011. Titled "Justin Bieber: Never Say Never," the movie earned $99 million at the box office. Of that figure, $29.5 million were earned during its opening weekend.
Third place in this ranking is now occupied by Michael Jackson. The film of his 2009 tour, titled "This Is It," grossed $261 million dollars, with $23.2 million achieved during its first three days in theaters.
