Some brands are adapting their products as Pride month, celebrated in June, fast approaches. However, some retailers are provoking reactions they didn't expect. After the barrage of criticism against Adidas for its controversial collection to celebrate the month, the spotlight has now turned to Target.
The retailer's new line to celebrate the occasion includes women's swimsuits "with extra crotch coverage" that allows male private parts to be hidden. The organization Gays Against Groomers criticized the company, pointing out that the swimsuit model is available for children.
Did you know @Target also sells “tuck-friendly” bathing suits for children in the Pride section? Well now you do.#BoycottTarget #GaysAgainstGroomers pic.twitter.com/ohK7X3D4N3
— Gays Against Groomers (@againstgrmrs) May 20, 2023
Commentator Matt Walsh noted on his show that the swimsuits are available in children's sizes, with the excuse that they are for "very, very, very small adults." In addition, he called for a boycott of Target, as was done with Bud Light after it launched a marketing campaign featuring a transgender content creator.
What @Target is doing is far worse than anything Bud Light did. They are selling chest binders & "tuck-friendly" bathing suits for children.
Target is calling our bluff. But just like any other company, they need our business. We did it with Bud Light. Now it's Target's turn. pic.twitter.com/C2O2mkgDxw
— The Matt Walsh Show (@MattWalshShow) May 16, 2023
Critiques like this made "Target" one of the top trending topics on Twitter this Sunday. "No woman needs to tuck anything," tweeted journalist Megyn Kelly, and continued, "Oh and we don't need our kids seeing this sh** when we walk down the aisle at Target."
No woman needs to tuck anything. We have vaginas & we are the only ones who do. Oh and we don’t need our kids seeing this sh&% when we walk down the aisle at Target. https://t.co/7cvvG0PVYb
— Megyn Kelly (@megynkelly) May 20, 2023
Target was also criticized for including pro-trans and gender-neutral slogans on children's and baby apparel. "Trans people will always exist!" and "Bien[very] Proud!" are some of the slogans in this collection. One T-shirt even features an illustration of a group of women, including a figure that appears to be a trans person, surrounded by various pronouns.
This is what you will find in the kid’s section of @Target. We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology. It is highly inappropriate and disturbing.
We hope there are enough parents out there that understand how… pic.twitter.com/8g1UC41zAY
— Gays Against Groomers (@againstgrmrs) May 10, 2023
