Adidas launched its Pride 2023 swimwear collection this week, in which a visibly male model advertises swimsuits in the women's section. Specifically, it is a product called Pride Swimsuitwhich is priced at $70 and worn on the model in a parade on the company's website showing several close-ups of his chest hair and apparently male genitalia.
The German company's new line is the brainchild of South African designer Rich Mnisi and is called
Let Love Be Your Legacy
(and was launched on the eve of LGBT Pride Month, which is celebrated in June. According to the Adidas website, the collection is "a celebration of self-expression, imagination and the unwavering belief that love unites."
User reviews: Stop being woke!
Adidas customers did not welcome the company's new campaign. On the Adidas website itself, there are testimonials from users who are very critical of the brand's woke movement:
Please stop offending biological women by making men wear women's suits. It's fine to carry it, but please, we don't need to see it. And you are promoting biological men to beat biological women in sports, all in the name of trans. It's extremely anti-feminist and offensive. I used to buy a lot of Adidas stuff, but I won't anymore. Stop being woke.
Disgusting degenerate trash. Stop promoting this filth.
Disgusting fit, looks sick. I don't think I'll win many customers with this woke outfit.
Social networks have also been the subject of all kinds of responses to this latest woke movement. Among the most notable was that of swimming star and women's rights activist Riley Gaines:
Women's swimsuits are not adorned with a bulge.
I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is "unisex", but they didn't because its about erasing women. Ever wondered why we hardly see this go the other way?
Women's swimsuits arent accessorized with a bulge https://t.co/ysHK8e5H9l
— Riley Gaines (@Riley_Gaines_) May 17, 2023
