Turning Point USA announces alternative Super Bowl show after controversial choice of Bad Bunny

Turning Point USA, the conservative organization founded by the late activist Charlie Kirk, launched a direct response to the NFL's announcement of the Super Bowl halftime show of 2026. The group confirmed that it will produce an alternative show called "The All American Halftime Show," counterprogramming aimed, according to its announcement, at "celebrating faith, family and freedom."

The announcement was made public through the movement's official X account:

"It’s true, Turning Point USA is thrilled to announce The All American Halftime Show," the organization posted.

Controversy grows over Bad Bunny's choice

The NFL's decision to feature Puerto Rican artist Bad Bunny as the headlining artist for Super Bowl LX sparked a wave of criticism among figures in the conservative movement and supporters of the America First agenda. Since its selection, the controversy has been ongoing for more than a week, with voices associated with the MAGA movement accusing the league of deepening the politicization of one of the nation's most-watched sporting events.

Critics argue that Bad Bunny does not represent U.S. cultural values, pointing to his previous attacks on President Donald Trump's agenda, the fact that he performs music exclusively in Spanish and his public image associated with ideological tendencies of the cultural left as reasons.

They also point out that the artist had previously avoided touring in the continental United States due to his fear of potential ICE immigration raids at his concerts.

Organized conservative response

Turning Point USA has not yet revealed which artists will participate in its alternative show, but invited fans to propose musical genres for the event via a form. Among the options, the first one was "anything in English," a clear reference to the conservative sector's rejection of Bad Bunny's performance.

Commentator Jack Posobiec was one of the first to publicly promote the idea of an alternative show, even suggesting the band Creed as a headliner. Other conservative influencers jumped on board, and this week, House Speaker Mike Johnson (R-LA) criticized the choice of Bad Bunny, calling it a "terrible decision."

Although Donald Trump avoided calling for a boycott of the Super Bowl, he called the NFL's decision "absolutely ridiculous." The controversy is evidence of how the halftime show has become a new cultural battleground between the NFL and the conservative American electorate.