Kyrie Irving has a new sports sponsor. Months after Nike broke their contract with the current Dallas Mavericks basketball player after promoting an anti-Semitic movie, he agreed to sign with Chinese sports brand Anta.
Irving confirmed the news on his Twitter account:
Anta x Hélà x A11Even
My purpose here on Earth is #BiggerThanAShoeDealEverybody comes into your life for a Reason
Some people come into your life for a few Seasons
But only a few will stick by you for a lifetime.
I AM Proud to announce that I am Partnering with Anta as Chief… pic.twitter.com/RmKLPt9nWo— Chief Hélà 🤞🏾 (@KyrieIrving) July 12, 2023
Anta announced the agreement in a post on Instagram:
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"Anta and Kyrie Irving are embarking on an exciting new business collaboration model. As a new member of the Anta family, Kyrie Irving will not only actively serve as the Chief Creative Officer in the design of a brand-new Kyrie Irving logo and signature product line, but he will also seek to engage basketball players of all ages, basketball communities, influential figures in pop culture, artists, musicians, pioneers in environmentalism, and designers," the company said in a press release.
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