A few months ago, the Biden administration claimed that TikTok is a "threat to national security" and banned the app on federal devices. It seemed like the end of the social network in the United States, until now. On Sunday, President Joe Biden unveiled his new TikTok profile during the Super Bowl for his 2024 presidential campaign, the very platform he has been trying to ban for a long time.
He did so with a campaign video that, managed by his team, showed Biden giving his opinion on the teams that would compete in the game: the San Francisco 49ers and the Kansas City Chiefs, as well as other issues directly related to the game.
@bidenhq lol hey guys ♬ Fox nfl theme - Notrandompostsguy
What happened to the decision to ban TikTok?
The decision surprised many, especially because, at the beginning of the campaign, several sources assured that the president would not formally use TikTok. However, its popularity only grew and, finally, Biden's advisors considered it appropriate to open an account on the Chinese-owned social network, as they detailed to NBC:
The campaign will continue meeting voters where they are, innovating to create content that will resonate with critical audiences and the core constituencies that make up the president’s diverse and broad coalition of voters.
However, security risks with the platform remain present. The campaign team said they continue to keep this in mind. Biden's advisors assured NBC that they had taken "advanced safety precautions around our devices and incorporating a sophisticated security protocol to ensure security." They detailed that they will continue using the TikTok account and add it to other social networks such as X, Facebook, Instagram, Threads and even Truth Social throughout the presidential campaign.