On the eve of the Super Bowl, President Joe Biden took to social media to lash out at food and beverage companies that he says have implemented "shrinkflation" strategies by reducing the size of their products to offset rising supply costs.

The president shared a video stating that he enjoys watching the sporting event with snacks but feels disappointed when he notices that he now pays more for products that come in reduced quantities. Although Biden did not name any specific brands, he did use them as a reference while mentioning examples such as sports drink bottles, snack bags and ice cream.

"When buying snacks for the game, you might've noticed one thing, sports drinks bottles are smaller, bag of chips has fewer chips, but they're still charging us just as much (...) I've had enough," he expressed.

Biden called the practice a "rip-off" and urged companies to act on what he believes is right. "I've had enough of what they call 'shrinkflation.' It's a rip-off. Some companies are trying to pull a fast one by shrinking their products little by little and hoping you won't notice. Give me a break. The American public is tired of getting played for suckers. I'm calling on companies to put a stop to this. Let's make sure businesses do the right thing now," he added.

More importantly, some of the brands mentioned by Biden in his video, such as Doritos and Oreo, are sponsors of the Super Bowl.

Inflation

Inflation has significantly impacted the food sector, one of the indices that has experienced a notable increase. According to a report from the Bureau of Labor Statistics (BLS), in 2023, there was a 1.3% increase in the food at home index and a 5.2% increase in the food away from home index.