Ultra Right Beer, the beer brand that bills itself as 100% “woke-free,” broke its sales record just 12 hours after releasing a special edition can featuring former President Donald Trump’s mug shot.
According to reports, in a matter of hours, the company managed to raise half a million dollars in its collector's edition, which arose as a protest against the accusations in Georgia against the former president.
“We knew people would go wild over these collector cans, but we had no idea the response would be this crazy,” Seth Weathers, CEO of Conservative Dad's Ultra Right Beer, said in a press release shared by Fox Business.
Weathers announced that by Sunday night sales would possibly exceed $2 million, and even called the beer with Trump's face "the most sought-after collector beer can in American history."
A percentage of the profits will be donated
Ultra Right Beer's website reports that each sale “defends conservatives against the unconstitutional prosecution by the communist Fulton County district attorney.” Likewise, it ensures that 10% of the profits obtained from these collectible beers will be donated to the Georgia Republican Party Defense Fund, as well as the David Shafer Legal Defense Fund, “to defend Georgia's Trump electors against unjust political prosecution.”
The origin of the Trump photograph
The image of the former president was taken in an Atlanta jail and went viral shortly after becoming public and Weathers decided to use it.
“The reason I did it was because it’s a major cultural moment that a former US President got a mugshot. As a conservative beer brand, I felt that was a good fit for us [to put it on a beer can] ”he explained to the New York Post.
How did Ultra Right Beer come about?
The conservative beer brand was created as an alternative to Bud Light, another beer brand that decided to partner with transgender influencer Dylan Mulvaney for a marketing campaign.
Bud Light published a can with the content creator's face, causing outrage among conservatives and leading to a massive boycott that caused sales of its beers to plummet.