Twitter continues to modify some of its functions. Since Elon Musk acquired the social network in October 2022, the platform has gradually implemented some new features and limitations. Undoubtedly, the most controversial one was Twitter Blue. Until now. The tycoon announced on Saturday that he intended to change the well-known bird for a new logo: an X.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
What's more, Musk organized a sort of grassroots contest for users to submit their new designs. The idea, he explained, is to create a logo similar to the existing one, but with two fundamental differences: the background color will be black and the bird will have to be replaced by an X.
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
Like this but X pic.twitter.com/PRLMMA2lYl
— Elon Musk (@elonmusk) July 23, 2023
Twitter, LinkedIn's new competitor?
Along with the logo change, the platform implemented a new feature that came along with a new company profile: Twitter Hirings. The option, only available to paid subscribers, allows users to post up to five job offers on their profile.
According to application researcher Nima Owji, this feature will allow companies using the paid version to launch various job offers that will be linked directly to the company's website, where interested parties will be able to find out more about the position offered and submit their applications:
— Nima Owji (@nima_owji) July 21, 2023
The expert also explained that jobs will be added to the platform in a simple way. The social network will allow companies to import all job postings by connecting to an Applicant Tracking System (ATS) or a compatible XML data source. This will allow companies to add their job postings in minutes, which streamlines both the posting process and the reach that the ad will have:
#Twitter will let verified organizations import all of their jobs to Twitter by connecting a supported ATS or XML feed! 🚀
"Connect a supported Applicant Tracking System or XML feed to add your jobs to Twitter in minutes." pic.twitter.com/TSVRdAoj3h
— Nima Owji (@nima_owji) July 20, 2023
A function that could explain one of the first acquisitions Musk made after buying the social network: Laskie. A start-up specializing in job matching that could have been used to design this new feature coming soon to the platform.
The job posting feature will be accompanied by "Articles," another modality that, according to Elon Musk, will allow users who benefit from it to publish much longer texts to which both images and videos can be added. "This will allow users to post very long, complex articles with mixed media. You could publish a book if you want," said the social network owner.
The social network will limit direct messages
It's not all good news. The social network of the bird also announced new limitations for users who do not pay for verification. On Friday night, the company's help desk posted a message announcing that people without a Twitter Blue account would be limited in the number of direct messages they can send daily:
We'll soon be implementing some changes in our effort to reduce spam in Direct Messages. Unverified accounts will have daily limits on the number of DMs they can send. Subscribe today to send more messages: https://t.co/0CI4NTRw75
— Twitter Support (@TwitterSupport) July 21, 2023
According to the company, this limitation is aimed at reducing the spam suffered by its users, both verified and those who do not pay for Twitter Blue. A change that was announced on July 14 and which, according to the social network, has already had an effect by reducing the sending of commercial messages by 70%:
Last week we gave users the option to limit their Direct Message inbox to only verified users and people they follow. And now we're seeing a 70% reduction in spam in Direct Messages compared to last week.
This work is ongoing, and we'll continue to make changes to fight spam to… https://t.co/O8eWwqVdVJ
— Twitter Support (@TwitterSupport) July 22, 2023
