Non-English-speaking foreign music continues to break records in the country. A Luminate report revealed that 40% of Americans listen to songs in a language other than English. In addition, 69% enjoy music performed by international artists.
Love for physical music spans generations. Sales for all formats are up, with vinyl sales up 22% in the U.S. so far for 2023, per Luminate's Midyear Music Report.
Explore the full report: https://t.co/N9U3tii0wm
— Discogs (@discogs) July 12, 2023
The study indicated that the nation's citizens are increasingly listening to songs in Spanish, Japanese, Korean, German and Arabic. However, the most popular genres in the nation are Latin music and K-pop. Jaime Marconette, senior director of music insights and relationships at Luminate, commented:
Spanish and Korean music have appeared as the most favored among the top 10,000 most played songs (audio and video) during the first half of 2023.
Consumption of Spanish-language music increases, while English-language music decreases
The music industry broke a record for reaching 1 trillion plays faster than ever in 2023. This new data, according to the report, is driven in large part by the popularity of international music:
A major change is taking place in the world music scene: the accelerated rise of non-Anglo-Saxon music.
