Latin music and K-pop are the most popular genres in the U.S.

Non-English-speaking foreign music continues to break records in the country. A Luminate report revealed that 40% of Americans listen to songs in a language other than English. In addition, 69% enjoy music performed by international artists.

The study indicated that the nation's citizens are increasingly listening to songs in Spanish, Japanese, Korean, German and Arabic. However, the most popular genres in the nation are Latin music and K-pop. Jaime Marconette, senior director of music insights and relationships at Luminate, commented:

Consumption of Spanish-language music increases, while English-language music decreases

Since 2021, the consumption of music and songs in Spanish increased 3.6% in Luminate's list of the 10,000 most played songs. On the other hand, English-language music experienced a 4.2% decline over the same period:

The music industry broke a record for reaching 1 trillion plays faster than ever in 2023. This new data, according to the report, is driven in large part by the popularity of international music:

Revenues break records

Latin music revenues in the U.S. reached an all-time high of more than $1 billion in 2022. The genre also experienced a 24% growth in the market outpacing the rest of the industry, according to a report by the Recording Industry Association of America (RIAA).

A The RIAA report had already predicted that Latin music revenues would would peak at the end of the year, driven by the success not only of Bad Bunny, who ended 2022 as a the most listened-to artist in the world, but from a group of other artists who have had great success in streaming, including Rosalia, Karol G and Rauw Alejandro.