June is LGBT Pride Month. It is true that the international day is June 28 (although it is celebrated on the last Sunday of June), but for years, the lobby has been using the whole month to celebrate its sexual identity and assert itself. For some years now, it has been a holiday that many companies have been joining. Companies such as Paramount, Vogue Magazine, Sony, Mercedes and Exxon Mobil take advantage of the celebration and echo the collective by changing the logos of their brands in social networks and adapting them with the colors of the rainbow flag.

It is also surprising that they do not adopt this same initiative in countries such as Saudi Arabia, where the LGBT lobby is not viewed favorably, India or Japan. There, their accounts remain the same and there is not a single publication in which they make reference. And here all the companies adopt the same position. None of them take a stand and decide to keep their logos intact, as can be seen in the following images:

Paramount

BMW

Exxon Mobil

Mercedes-Benz

MLB

Puma

Sony

Vogue Magazine

Volkswagen

YouTube