Some notable names announced Tuesday that they would be joining X (formerly Twitter) to create content. Don Lemon and Jim Rome will now have their own exclusive shows on the platform owned by Elon Musk, emulating Tucker Carlson, who also moved to the social network after his departure from Fox.
— Don Lemon (@donlemon) January 9, 2024
Rome and Lemon join Tulsi Gabbard, who also announced that she would be joining the platform. One of Musk's initial objectives when he bought Twitter was to turn it into a video content site, focused especially on current political events.
Totally HYPED to announce my new video programming partnership with X! We will be live on X soon and I can’t wait. X provides an incredible opportunity for me to reach fans on the biggest, most dynamic platform in the world. Day 1! All in! Let’s go!
— Jim Rome (@jimrome) January 9, 2024
Lemon announced his new program, "The Don Lemon Show," a space where he will have the liberty to give his opinion and points of view on topics that perhaps did not fit with CNN. "I am back bigger, bolder, freer!" Lemon said in his message.
Freedom of speech is a fundamental right in America. Sadly we live in a time where debate, dialogue and dissent can be cause for cancellation and censorship by those in power. To defend free speech, we must use it. I’m announcing a new partnership today with X where under… pic.twitter.com/yGJRliGndq
— Tulsi Gabbard 🌺 (@TulsiGabbard) January 9, 2024
Don Lemon will have a 30-minute slot three times a week. According to X's announcement, the show will deal with current politics, culture, sports and entertainment. In turn, Rome and Gabbard will have their own shows. Rome will resume his career as a sports commentator with a show that will be streamed five days a week. Tulsi Gabbard will debut with a documentary-type format. The former congresswoman highlighted that her content will focus on the defense of freedom of speech and expression.
According to The Hollywood Reporter, X's new strategy, under the command of Linda Yacarino, also seeks to diversify the company's income flows, as the platform was experiencing terrible economic losses at the time it was acquired by Musk. With this strategy, video advertising will be one of the central revenue streams.
