"This list needs to be trimmed." Elon Musk claims he is working to stop X (Twitter) from demonetizing posts that include certain words, such as "trans" and "groomer." Musk said this during a live conversation held on the platform. He mentioned that the problem dates back to previous management and that it could be attributed more to incompetence than to malice.
HOLY SH*T! Elon name dropped me in his Twitter Space and said he saw my list of demonetized words that I reported on. Promises to fix it.
“This list needs to be trimmed” - @elonmusk pic.twitter.com/Ap66TQCmMp
— Chaya Raichik (@ChayaRaichik10) September 28, 2023
During the panel, Musk alluded to a list published by Chaya Raichik, founder of the popular account Libs of TikTok. Raichik found 10 words that demonetize content, although she warned that the number could grow: "drag queen," "porn," "groomer," "innocence/innocent," "trans," "LGBTQ," "police," “non-binary,” “ugly” and “amen.”
BREAKING: Here is a full list of words I have confirmed through my research that will demonetize you:
1. Dr*g qu**n
2. P**n
3. Gr**m*er
4. In*0c**ce/in*0ce*t
5. Tr*ns
6. L*B*Q
7. P0I*ce
8. N*n-bl**ry
9. Ug*y
10. Am*nPlease share! will continue updating as I discover more!
— Chaya Raichik (@ChayaRaichik10) September 28, 2023
Unprofitable words
Although the link between words like "ugly" and "police" may not be intuitive, what unites is advertisers' fear of any content deemed controversial. As Raichik explains in an article, the pressure comes from progressive activists to suppress conservative voices:
The process through which companies complained at X (Twitter) to limit their ad reach based on content was anything but [organic]. Companies didn't complain until they were told to by activist entities that seek to limit the speech of conservatives and make it harder to find content that skews from the progressive narrative.
Raichik explained why some of these words fell out of favor, although she acknowledged that some were absurd or confusing, with "amen" being by far the most shocking. "Drag queen," for example, was likely demonetized after conservative users began to use it to criticize trans events in schools, like the so-called Drag Queen Story Hour.
Musk said he was surprised by some of the things considered "bad words" by his platform. He also stated that having a list of these words for advertisers was not worth it for X (Twitter). They represent a small part of the market and are too likely to shy away from topics they hastily label as controversial: "A loud noise in the room scares advertisers."
Musk in action
Chaya Raichik assured that writing seven of the 10 words she included in the original list no longer demonetized publications. Musk claimed to be fixing the remaining ones.
BREAKING: It appears 7/10 of these words were fixed and are now monetized! The 3 words that will still demonetize a tweet are:
1. Tr*ns
2. P0*n
3. Ug*yThank you @elonmusk and thank you to everyone who shared and brought attention to this! https://t.co/Mbm0gJS1M2
— Chaya Raichik (@ChayaRaichik10) September 29, 2023
Fixing
— Elon Musk (@elonmusk) September 29, 2023