Alphabet and Apple shares rise after news breaks of possible deal to license Gemini AI on iPhone
The two companies are in active negotiations to implement new features in the software of this year's iPhone model.
Alphabet shares rose more than 7% and Apple shares more than 2% following a Bloomberg report that the companies are in talks to license Gemini, a generative artificial intelligence chatbot developed by Google, for future iPhones.
"The two companies are in active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year, said the people, who asked not to be identified because the deliberations are private. Apple also recently held discussions with OpenAI and has considered using its model, according to the people," Bloomberg said.
In that regard, the newspaper explained, "A deal would give Gemini a key edge with billions of potential users. But it also may be a sign that Apple isn’t as far along with its AI efforts as some might have hoped."
Similarly, Bloomberg indicated that this would be a win-win for both companies:
According to Bloomberg, the negotiation is also under the scrutiny of regulators. It reported that Google's current agreement with Apple is already facing a lawsuit from the Department of Justice.