Ethan Hawke, new partner of 'Don't Mess with Texas' campaign

The performer, born in the Texas city of Austin, joins the state's initiative to show citizens the real cost of littering.

Captura de pantalla del spot protagonizado por Ethan Hawke en la campaña 'Don't Mess with Texas' — (Twitter: Greg Abbott)

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Rosana Rábago Sainz

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The "Don't Mess with Texas" campaign has a new partner, and it is none other than Ethan Hawke. The actor, born in Austin, Texas, joins the initiative that the state has been carrying out for 35 years to show citizens the real cost of littering:

"Hawke is a role model and values Texas pride"

The well-known actor, who starred in Pedro Almodóvar's last short film alongside Pedro Pascal, will participate in the campaign by appearing in multiple radio and television commercials. The cause means a lot to him, as he assured in a press release issued by the initiative:

I've been a longtime supporter of Don't mess with Texas, and had a blast working with the team. When it comes to litter prevention, our state needs all the help it can get.

The cause, explained Campaign Administrator Norma Ríos, aims to keep the state clean and sort trash correctly, with no exceptions. For them to have a figure like Ethan Hawke is huge because "he is a role model and values Texas pride":

As a father, actor and film director, Hawke is a role model and values Texas pride. Keeping Texas litter free is critical for all who enjoy and appreciate our state’s beauty. We are extremely honored and humbled to have Hawke join us in our effort to remind all Texans that ‘Don’t mess with Texas’ means don’t litter.