Cost of living is the biggest concern for Hispanic voters

Cost of living and inflation are Hispanic voters' biggest concerns heading into the 2024 presidential election, according to a new Univision survey.

Fifty-four percent of registered Hispanic voters stated that "the cost of living" is their main concern currently. This figure marks a 5% increase over the results obtained last year in a survey conducted in Texas, Florida, Arizona and Nevada. At that time, 49% expressed that this was the most important issue.

The second biggest concern for Hispanics was gun violence and mass shootings, followed by the cost of healthcare, housing prices and climate change.

On the other hand, more than half of Hispanics also assured that they believe the country is going "seriously off track." Only 26% believe the nation is going "in the right direction."

Border security is a key issue

For Hispanics, border security is a key issue. Twenty percent assured that security on the southern border is one of "the most important issues facing the country," compared to just 9% who stated this in 2019.

The survey asked citizens which party they trust most to handle the border crisis. Forty-one percent said they trust Republicans more, and 40% said they trust Democrats more. On the other hand, a large majority (72%) supports sending troops to the border.

Donald Trump is the favorite among Hispanic Republicans

Donald Trump is the favorite candidate for Hispanic Republican voters. He has 50% support among this voter base. He is followed by Florida Governor Ron DeSantis (12%) and businessman Vivek Ramaswamy (9%). In addition, the former president has 36% favorability among Hispanics (four points more than when he left the White House in 2021).