Elon Musk claims he saved Twitter from bankruptcy
The CEO of the social network said he believes the company has "an opportunity to be cash flow positive" during the next quarter.
This past Tuesday, Elon Musk claimed that he saved Twitter from bankruptcy. The CEO of the social network said he believes, in statements reported in The Wall Street Journal that the company has "an opportunity to be cash flow positive" during the next quarter. He did so during his remarks at the Morgan Stanley Technology, Media, and Telecommunications Conference in San Francisco. In the talk, he stated that advertising was not an issue that concerned the social network before his arrival. He has made it one of his priorities to change that:
Musk also spoke about the importance of the advertising content that appeared on the platform. He said it has to be right so that both the social network and the advertiser are satisfied: "The most important thing is that the advertising is effective, that it is relevant, and that it moves the needle for a company." In addition, Deadline reported that he acknowledged companies such as Disney and Apple who continue to advertise on Twitter:
Twitter was at risk of going bankrupt four months ago
Musk also recalled what the company was like before he took over as CEO in October 2022 after billion. He claimed that if Twitter had continued without his help, the company would have gone bankrupt within four months.
However, he also acknowledged his mistakes. Musk said that, after buying the company, Twitter faced a "massive decline in advertising." However, the damage had already been done. According to WSJ, over the last year, the company's revenues have fallen by approximately 40%.
That was one of the reasons why he claimed that Twitter owed $1.5 billion in annual interest payments. Advertising and debt costs must be added to this. In total, Twitter would owe $3 billion, almost half the profit it would make: "In the absence of action, Twitter would have had six billion in cost and three billion in revenue," he said.