Underage consumption of energy drinks containing high levels of caffeine is growing. This issue is so concerning that even Congress is warning consumers of the dangers.
In particular, there is one energy drink that is in the spotlight because of its high consumption among people under 18 years of age. We are talking about Prime. Senate Majority Leader Chuck Schumer has asked the Food and Drug Administration (FDA) to investigate it for its high caffeine content, which can lead to serious health problems for consumers:
One of the summer’s hottest status symbols for kids is not an outfit. It’s not a toy. It’s a beverage. But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.
#BREAKING: New @loganpaul scam has dropped! @SenSchumer has ordered the @US_FDA to investigate his and @ksi's new energy drink Prime & their marketing to children pic.twitter.com/dkpTu7DUwA
— Pescatore (@JoshPescatore) July 10, 2023
According to Schumer, Prime - which was founded by well-known influencers Logan Paul and KSI- exceeds caffeine limits, in addition to marketing expressly to minors. "And the problem here is the product has so much caffeine in it that it puts Red Bull to shame. But, unlike Red Bull, it is specifically targeted — the advertising campaign — is targeted at kids under 18," the senator said.
The company stated that the drink "complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18." It also states on its website that Prime "is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine."
