Bud Light: Billy Busch, heir to the Anheuser-Busch family, offers to buy the brewery

His family sold the company to InBev in 2008. After the trans controversy, the businessman declared that he would be "the first in line" to acquire it again.

Composición de Billy Busch, heredero de la familia Anheuser-Busch. La sede de Anheuser-Busch y pantallazo de Dylan Mulvaney, la trans que protagonizó la campaña de Bud Light. — (Wikimedia Commons / Cordon Press)

Published by

Rosana Rábago Sainz

17 de agosto, 2023

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Billy Busch, the heir to the Anheuser-Busch family, continues to offer statements about the trans controversy that starred the Bud Light brewing company a few months ago. After assuring that his ancestors would never have allowed the advertising campaign to take place, Busch said he was willing to take back the company that his family sold in 2008. All it took was for InBev to be willing to sell it, as he claimed in an episode of "Fearless," the podcast made by Tomi Lahren:

I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again.

InBev doesn't understand the mindset of customers who consume Anheuser-Busch

The statements did not stop at that. As he did recently, the heir said that the company's problem was that he did not understand the mentality of customers who consumed Bud Light beer, something that his family does understand:

I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America. My family, they knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the '80s.

In addition, Billy Busch said that the problem he detected with InBev, in addition to being located in Brazil and therefore not having an American mentality, lay in the type of people they hired. People he defined as "woke students that are coming out of these woke colleges":

When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake. You need to go out there and understand who your core customer is.