Viva Magenta is the color of the year 2023, replacing Veri Peri. This was confirmed by Pantone Color Institute, the organization that created this color with the help of artificial intelligence (AI). The color was inspired by nature and technology.
An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva MagentaVibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH
- PANTONE (@pantone) December 2, 2022
It is a color descending from red and whose first public exhibition was held at the Art Basel in Miami Beach, Fla. The Pantone Color Institute has been naming its color of the year since 2000. Executive Director Leatrice Eiseman described the significance of Viva Magenta:
In this age of technology, we look to draw inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
