Viva Magenta is the 2023 color of the year

The Pantone Color Institute chose the color, which is "rooted in nature" and "a signal of strength." It succeeds 2022 color of the year Veri Peri.

Viva Magenta is the color of the year 2023, replacing Veri Peri. This was confirmed by Pantone Color Institute, the organization that created this color with the help of artificial intelligence (AI). The color was inspired by nature and technology.

It is a color descending from red and whose first public exhibition was held at the Art Basel in Miami Beach, Fla. The Pantone Color Institute has been naming its color of the year since 2000. Executive Director Leatrice Eiseman described the significance of Viva Magenta:

In this age of technology, we look to draw inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.