In the face of the woke movement, Unitus was born. NBA player Jonathan Isaac, a member of the Orlando Magic, has announced the launch of this sportswear brand based on Christian and patriotic values as a response to the woke takeover in sports.
In the documentary "Unwoke Inc.," Isaac explained the reason for founding the firm:
Unitus is a sports and apparel company, and the basis of it for me is freedom. You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
"We can be proud of what we believe in,” Isaac continued. “We don’t have to hide or be ashamed of it. As the day continues to get darker and darker and crazier and crazier — you standing up for what you believe is only going to get harder — but it’s only going to become more and more necessary."
This is not the first time that the Magic basketball player has shown his opposition to the woke and extremist tendencies. In 2020, he refused to kneel and raise his fist as a symbol of support for the Black Lives Matter movement, as the rest of his colleagues did. Isaac preferred to stand wearing the team's white jersey.
