Dunkin' Donuts will use artificial intelligence to better understand its consumers and improve sales
The company announced its partnership with HubKonnectun, an AI system that extracts data reflecting user preferences.
![Dunkin' Donuts.](https://imagenes.voz.us/files/image_large/uploads/2024/06/18/667124712df41.jpeg)
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Dunkin' Brands, the company that groups Dunkin' Donuts and Baskin-Robbins, will implement artificial intelligence (AI) to carry out "marketing solutions" in its more than 10,000 stores across the country.
The company announced its three-year partnership, through 2026, with HubKonnect, an AI system that mines demographic and mobile data sources that reflect consumer preferences in a personalized way. HubKonnect CEO and co-founder Michael Koch told Fox:
HubKonnect stated that its AI system ensures an average ROI of 6-10%.
Dunkin' follows in the footsteps of McDonald's, Chick-fill-A and more
HubKonnect's AI uses data based on consumer behavior in each of its stores. In other words, it will detect a pattern of user behavior that may exist in each of the regions where Dunkin' stores are present.
Dunkin' will use this customer information to conduct marketing strategies by "detecting customer trends and preferences to create hyper-personalized campaigns."
HubKonnect created its AI marketing solutions system in 2016 and has partnered with other fast food chains such as McDonald's, Chick-fil-A, Bojangles, Wahlburgers and more.