Adidas chooses a man to present its new women's swimwear collection
The brand is facing significant backlash: Stop being woke! Riley Gaines bluntly declared: "Women's swimsuits aren't accessorized with a bulge."
(Captura de vídeo / Adidas)
Adidas launched its Pride 2023 swimwear collection this week, in which a visibly male model advertises swimsuits in the women's section. Specifically, it is a product called Pride Swimsuitwhich is priced at $70 and worn on the model in a parade on the company's website showing several close-ups of his chest hair and apparently male genitalia.
Male model posing with a women's swimsuit in the new Adidas collection.
The German company's new line is the brainchild of South African designer Rich Mnisi and is called Let Love Be Your Legacy (and was launched on the eve of LGBT Pride Month, which is celebrated in June. According to the Adidas website, the collection is "a celebration of self-expression, imagination and the unwavering belief that love unites."
User reviews: Stop being woke!
Adidas customers did not welcome the company's new campaign. On the Adidas website itself, there are testimonials from users who are very critical of the brand's woke movement:
Social networks have also been the subject of all kinds of responses to this latest woke movement. Among the most notable was that of swimming star and women's rights activist Riley Gaines:
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