A Spanish company, The Clueless, has created the first influencer using artificial intelligence. The model's name is Aitana, she is a 25-year-old girl with pink hair and currently has 153,000 followers on Instagram. The striking thing about this digital content creator, however, is not all this, but that she is capable of generating profits of up to $10,900 per month (about 10,000 euros) although her monthly average is around $3,300 (€3,000).
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Profits thanks to which its creator, Rubén Cruz, managed to save the company and, the designer revealed to Euronews, Aitana was born at a difficult time for him, when The Clueless, was going through a difficult time financially. The problem? The company was frustrated by the complications they always had with models and influencers, with whom it was increasingly difficult to work:
We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues.
The process to design Aitana, the influencer created using artificial intelligence
For this reason, they decided to create Aitana, an almost perfect young model, who they would use as an image for brands that required the services of The Clueless. In this way, he assured, they no longer depended on models and influencers and, at the same time, they did not put their jobs at risk: "We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing."
The process to design Aitana was not easy. But it was worth it. Diana Núñez, co-founder of The Clueless, explained to the specialized website Medium, how the frustration they had with real-life models led them to create this digital influencer:
That got us thinking, ‘What if we just create our own influencer?’ And, well, the rest is history — we unintentionally created a monster. A beautiful one, though. It took us a few months of experimenting and trying out different looks until we finally hit the jackpot with the Aitana you see today.
A model that many have come to confuse with someone real. Cruz confessed to Euronews that Aitana receives private messages from celebrities around the world asking her out, without knowing that Aitana does not really exist:
One day, a well-known Latin American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids. He had no idea Aitana didn't exist.