The iconic cartoon rabbit Bugs Bunny often wears costumes on his adventures. Warner Bros. has taken the opportunity to use Bugs to promote LGBT Pride month, using Looney Tunes to celebrate the occasion.
"Happy Pride, get your drag on," tweeted Looney Tunes’ official account last Thursday, accompanied with images of Bugs Bunny wearing various female costumes.
Happy Pride, get your drag on 🌈 pic.twitter.com/W8FccfjEUZ
— Looney Tunes (@LooneyTunes) June 1, 2023
Other brands took advantage of the post to express the show of support for the LGBT community. TV channel Fuse.TV wrote "a serve every time," while electronics manufacturer Maxell said, "He looks fabulous."
He looks fabulous ✨
— MaxellCorp (@MaxellCorp) June 1, 2023
"It's amazing how Bugs can pull off literally any outfit," commented the official account of the Minute Maid juice, to which Looney Tunes replied, "Oh you're tellin me."
oh you're tellin me
— Looney Tunes (@LooneyTunes) June 1, 2023
Following Bud Light?
Some users called for a boycott of the series. "Great another one to boycott thanks," replied one user, referencing recent boycotts against companies that promote gender ideology.
Great another one to boycott thanks
— Rant and Rave (@RantandRave1776) June 2, 2023
One of the first was Target, which suffered millions in losses after launching a controversial clothing collection to celebrate Pride Month. The discontent was such that a rap against the company, “Boycott Target,” reached number 1 in its category on iTunes.
Bud Light lost more than $15.7 billion due to the controversy generated by the hiring of a trans influencer for its ads. The company's CEO, Brendan Whitworth, issued a statement apologizing for the campaign.
Other Twitter users accused the Warner Bros. of wanting to score ESG points, environmental, social and governance, and of sexualizing content for children.
hollow, transparent thirst for ESG points
— Magic Man (@hellinoisdotcom) June 2, 2023
I’m floored that Looney Tunes needs to be sexualized (beyond its usual troupes) to groom kids. Clearly, Warner Bros. will be the next to have ratings drop and lost revenue. #byebyeBugs
— Valerie McGilvrey (@mcgilvrey) June 3, 2023
Stop promoting this nonsense to children. It's just not right.
— Paul Sykes (@The_PaulSykes) June 3, 2023
