Instagram will have a new filter to protect minors from harmful content
Meta Platforms relied on the PG-13 rating to update its policy. Parents will have access to "new, stricter settings" to choose what they want their children to see.
Instagram logo on a device. File image
Meta Platforms on Tuesday introduced a new filter on Instagram aimed at better protecting teens from content deemed harmful and showing them "safer and more age-appropriate" default posts.
The tech giant chaired and led by Mark Zuckerberg made this development public through a statement. In it, Meta Platforms detailed that it is "revamping Teen Accounts to be guided by PG-13 movie ratings, meaning teens will see content that’s similar to what they’d see in a PG-13 movie, by default."
"Today, we’re announcing that Instagram Teen Accounts will be guided by PG-13 movie ratings by default. This means that teens will see content on Instagram that’s similar to what they’d see in a PG-13 movie. Teens under 18 will be automatically placed into an updated 13+ setting, and they won’t be able to opt out without a parent’s permission," the Menlo Park, California-based company said.
What is PG-13?
For example, content "with strong language, certain risky actions and additional content that may incite potentially harmful behavior," will cease to appear.
Meta Platforms added that parents will also have access to "new, stricter settings" to choose what they want their children to see in the Instagram feed.
"We hope this update reassures parents that we’re working to show teens safe, age-appropriate content on Instagram by default, while also giving them more ways to shape their teen’s experience," Meta Platforms concluded.
The change will begin operating immediately in the United States, Canada, United Kingdom and Australia, before rolling it out to other countries in the coming months.
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